The term “Virtual Tour” gets tossed around a lot, and can be used to describe a variety of video and photo slideshow formats. Most commonly, you’ll see Video Virtual Tours as a series of photos that fade from one to the next while music plays in the background. An example of this can be seen here:
Static Photo Virtual Tour
It goes without saying that the property in this Virtual Tour is over-the-top AMAZING. Even with this amazing property, the Virtual Tour falls a little flat. It’s boring. And the photos don’t do this property justice.
While a photo montage may be a good starting point, this type of Virtual Tour fails in several areas –
PHOTOS ARE STATIC
A photo doesn’t capture the movement and “life” that a house offers. The rotating ceiling fan, the fireplace flame dancing, or the trees rustling outside the floor-to-ceiling windows. Photos simply cannot provide the same level of immersion as video.
PHOTOS DON’T ADEQUATELY CONVEY SPACE
A static photo, even if using a pan effect, cannot convey the same quality of space within a given room or property. Having the video camera rotate the view across the room, or slide from one side of the room to the other (over the top of the living room couch, kitchen island, etc.) paints a much better picture for potential home buyers on the openness and space a property provides.
PHOTOS DON’T ALLOW YOU TO SHARE YOUR PERSONALITY
Real Estate is a business based on personalities. If people don’t like you, they aren’t going to do business with you. Photos don’t allow you to showcase your personality, and show others that you are warm, approachable, and a person with whom people want to do business. Video allows you to incorporate yourself into the virtual tour in a manner that is not distracting, helps to sell the property, and showcases yourself as someone who will be pleasant to interact with throughout the duration of the transaction.
What does a good Virtual Tour video look like? Here is an example that accentuates the three points made above:
Notice the movement and “life” within the house? Notice the unique camera movements that showcase the interior in a way that photos simply cannot? Notice the incorporation of the Broker within the video that showcases her personality in a manner which compliments the presentation of the property? None of these things can be properly captured with static photos.
A solid Video Virtual Tour will generate more interest, get more showings, and ultimately help you to convert more sales.
In what ways are you using Virtual Tour videos to connect with clients?
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